STRATEGY · WEB DESIGN · PRODUCT
Design that moves your metrics, not just your brand.
I design websites and products for funded startups and DTC brands — built on behavioral psychology, not guesswork. At Playlog that meant 25% less onboarding drop-off and 30% more activation. Senior-level work, delivered fast.





Trusted by founders at










STRATEGY · WEB DESIGN · PRODUCT
Design that moves your metrics, not just your brand.
I design websites and products for funded startups and DTC brands — built on behavioral psychology, not guesswork. At Playlog that meant 25% less onboarding drop-off and 30% more activation. Senior-level work, delivered fast.





Trusted by founders at










STRATEGY · WEB DESIGN · PRODUCT
Design that moves your metrics, not just your brand.
I design websites and products for funded startups and DTC brands — built on behavioral psychology, not guesswork. At Playlog that meant 25% less onboarding drop-off and 30% more activation. Senior-level work, delivered fast.





Trusted by startups









Polished, production-ready designs. Consistently delivered beautiful, thoughtful, and detailed work that elevated our product. Unique ability to translate broad product goals into intuitive user experiences, ensuring that every design decision was backed by both creativity & clarity. Bridge between disciplines.

Jordan Jamieson
Mobile Engineering Lead @ Playlog
Polished, production-ready designs. Consistently delivered beautiful, thoughtful, and detailed work that elevated our product. Unique ability to translate broad product goals into intuitive user experiences, ensuring that every design decision was backed by both creativity & clarity. Bridge between disciplines.

Jordan Jamieson
Mobile Engineering Lead @ Playlog
Cross-Functional Leadership
10+ happy clients
20+ projects completed
8+ years of experience




Trusted by many
50+ projects shipped
8+ years of experience
Founder-led teams supported
End-to-end
apps & websites




Trusted by founders
Design that works. Across web, product, and partnership.
Design that works. Across web, product, and partnership.
Design that works. Across web, product, and partnership.
Web Design
Click to expand
Website Design That Converts
Website Design That Converts
Modern, high-performing websites built for growth



UX/UI Design
Click to expand
UX/UI That Feels Effortless
UX/UI That Feels Effortless
Intuitive product experiences across web & mobile



Web Design
Click to expand
Website Design That Converts
Website Design That Converts
Modern, high-performing websites built for growth



UX/UI Design
Click to expand
UX/UI That Feels Effortless
UX/UI That Feels Effortless
Intuitive product experiences across web & mobile



Web Design
01
From landing pages to full websites — I craft sleek, high-converting web designs that capture attention and drive results.

Web Design
01
From landing pages to full websites — I craft sleek, high-converting web designs that capture attention and drive results.
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Website-in-a -week
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Landing pages
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Portfolio & personal sites

UI / UX Design
02
I design user-first interfaces for mobile apps, SaaS platforms, and dashboards — balancing usability with aesthetics. Every screen is purposeful, every flow frictionless.

UI / UX Design
02
I design user-first interfaces for mobile apps, SaaS platforms, and dashboards — balancing usability with aesthetics. Every screen is purposeful, every flow frictionless.
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Mobile Apps
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Product design
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Userfirst

The Creative On-Demand
03
Direct access to a senior designer when you need it. Ongoing design support for launches, iterations, and quick turnarounds without the overhead of hiring or juggling freelancers.

The Creative On-Demand
03
Direct access to a senior designer when you need it. Ongoing design support for launches, iterations, and quick turnarounds without the overhead of hiring or juggling freelancers.
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Design partner
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Startup support
#
Ideating

UGC Short Form Video
04
Scroll-stopping short-form content designed for today’s feeds. From visual direction to layout and pacing, I help brands tell stories that feel native, authentic, and built to perform.

UGC Short Form Video
04
Scroll-stopping short-form content designed for today’s feeds. From visual direction to layout and pacing, I help brands tell stories that feel native, authentic, and built to perform.
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UGC
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Reels / TikTok
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Brand videos

Packages
Two Paths. One Standard.
Two Paths. One Standard.
Whether you have a few weeks to invest in a full build, or a few days before launch — you get the same senior-level thinking and zero compromise on quality.
Fast Track
Website in a Week
For founders who need to launch, fast. A high-quality, premium-looking website designed and delivered in 5 business days. No compromises on quality.
For founders who need to launch, fast. A high-quality, premium-looking website designed and delivered in 5 business days. No compromises on quality.
→
Kickoff call to align on goals
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Up to 3 pages — Home, About, Contact
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Fully customised premium design
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Mobile-responsive & launch-ready
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1 round of consolidated revisions
→
Full handoff / launch support
Slots available this month
Starting from
$3,500
Timeline: 1 week
Full Build
Custom Website Design
For brands ready to invest in something built to last. Every page, section, and detail designed with intention — zero templates, zero shortcuts.
For brands ready to invest in something built to last. Every page, section, and detail designed with intention — zero templates, zero shortcuts.
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Discovery & brand strategy session
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Custom UI/UX design in Figma
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Up to 8 pages, fully designed
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Mobile-responsive across all devices
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3 rounds of revisions included
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Built in Framer, Webflow, Wix or Squarespace
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Full handoff or launch support
Starting from
$5,500
Timeline: 3–6 weeks
Quick Refresh
Quick Website Touches
For businesses that already have a website but need a stronger homepage, cleaner visuals, clearer CTA, and better mobile experience.
For businesses that already have a website but need a stronger homepage, cleaner visuals, clearer CTA, and better mobile experience.
→
Homepage audit
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1 page redesign
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Mobile polish
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CTA/content flow improvements
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1 revision round
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Full handoff or launch support
Starting from
$1,500
Need more than a website?
Need more than a website?
For product design, app design, brand work, or ongoing design partnership — let's scope it together.
Custom Project
Product, App & Design Partnership
For everything beyond a standard website — mobile apps, SaaS platforms, dashboards, brand work, or ongoing design support for your team. Scope, timeline, and pricing built around your project.
For everything beyond a standard website — mobile apps, SaaS platforms, dashboards, brand work, or ongoing design support for your team. Scope, timeline, and pricing built around your project.
→
Discovery call to scope your project
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Custom proposal within 48 hours
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Clearly defined milestones and pricing
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Flexible engagement (project or monthly retainer)
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Direct senior-designer access throughout
Project-based
Custom quote
Hear what
clients have to say.
Here what clients have to say
"Working with Keerththana as our Lead UX/UI Designer has been an incredible experience. She brought not only exceptional design talent, but also strong communication skills and an ability to collaborate seamlessly across product and engineering. From early wireframes and user flows through to polished, production-ready designs, Keerththana consistently delivered beautiful, thoughtful, and detailed work that elevated our product. She has a unique ability to translate broad product goals into intuitive user experiences, ensuring that every design decision was backed by both creativity and clarity. Beyond her craft, Keerththana was a true bridge between disciplines. She actively facilitated alignment between product and engineering, making sure both vision and execution stayed in sync. Her meaningful feedback and perspective played a key role in shaping not just design outcomes, but also broader product and business decisions. On top of her professional skills, Keerththana is a positive, energetic teammate who lifts the entire team’s morale. Her enthusiasm is contagious, and her presence has a noticeable impact on team culture. Any company would be fortunate to have a designer of her caliber and character."

Jordan J
Mobile Engineering Lead
"Working with Keerththana as our Lead UX/UI Designer has been an incredible experience. She brought not only exceptional design talent, but also strong communication skills and an ability to collaborate seamlessly across product and engineering. From early wireframes and user flows through to polished, production-ready designs, Keerththana consistently delivered beautiful, thoughtful, and detailed work that elevated our product. She has a unique ability to translate broad product goals into intuitive user experiences, ensuring that every design decision was backed by both creativity and clarity. Beyond her craft, Keerththana was a true bridge between disciplines. She actively facilitated alignment between product and engineering, making sure both vision and execution stayed in sync. Her meaningful feedback and perspective played a key role in shaping not just design outcomes, but also broader product and business decisions. On top of her professional skills, Keerththana is a positive, energetic teammate who lifts the entire team’s morale. Her enthusiasm is contagious, and her presence has a noticeable impact on team culture. Any company would be fortunate to have a designer of her caliber and character."

Jordan J
Mobile Engineering Lead
"Working with Keerththana as our Lead UX/UI Designer has been an incredible experience. She brought not only exceptional design talent, but also strong communication skills and an ability to collaborate seamlessly across product and engineering. From early wireframes and user flows through to polished, production-ready designs, Keerththana consistently delivered beautiful, thoughtful, and detailed work that elevated our product. She has a unique ability to translate broad product goals into intuitive user experiences, ensuring that every design decision was backed by both creativity and clarity. Beyond her craft, Keerththana was a true bridge between disciplines. She actively facilitated alignment between product and engineering, making sure both vision and execution stayed in sync. Her meaningful feedback and perspective played a key role in shaping not just design outcomes, but also broader product and business decisions. On top of her professional skills, Keerththana is a positive, energetic teammate who lifts the entire team’s morale. Her enthusiasm is contagious, and her presence has a noticeable impact on team culture. Any company would be fortunate to have a designer of her caliber and character."

Jordan J
Mobile Engineering Lead
"Love the portfolio she created - I cant wait to land more clients with this! It’s always a pleasure working with her! I’ll probably be back"

Pedroroch
Creator
Watch

Watch

Watch

"Great communication and fast delivery! I requested one revision and it was also completed quickly and just as I had hoped. I'm very pleased with the end result and would definitely recommend working with her! Thank you for the great work!"

annaashabo
Founder
"Great communication and fast delivery! I requested one revision and it was also completed quickly and just as I had hoped. I'm very pleased with the end result and would definitely recommend working with her! Thank you for the great work!"

annaashabo
Founder
"Great communication and fast delivery! I requested one revision and it was also completed quickly and just as I had hoped. I'm very pleased with the end result and would definitely recommend working with her! Thank you for the great work!"

annaashabo
Founder
"Love the portfolio she created - I cant wait to land more clients with this! It’s always a pleasure working with her! I’ll probably be back"

Pedroroch
Creator
"Love the portfolio she created - I cant wait to land more clients with this! It’s always a pleasure working with her! I’ll probably be back"

Pedroroch
Creator
"Keerththana provided graphic design and motion graphics support for Orange Gate's agile video productions. Her delightful energy and collaborative talents were always appreciated. After a summer internship in our Toronto design studio, she continued to work part-time for Orange Gate while studying in the U.K. and while she completed her degree at Waterloo this spring. Congratulations and best wishes on launching your full-time career!"

Lee St. James
Managing Director, URF
"Keerththana provided graphic design and motion graphics support for Orange Gate's agile video productions. Her delightful energy and collaborative talents were always appreciated. After a summer internship in our Toronto design studio, she continued to work part-time for Orange Gate while studying in the U.K. and while she completed her degree at Waterloo this spring. Congratulations and best wishes on launching your full-time career!"

Lee St. James
Managing Director, URF
"Keerththana is one of the best designers I’ve ever worked with. Add that to spark she brought to our company, SwitchGrocery, you cannot go wrong with hiring her. The founder – designer relationship is so important and Keerththana always made sure we discussed objective, goals, the emotion we wanted to evoke in our customers, and she was also brilliant at understanding how to work with me, and taking the time to understand our business and our customers. Her designs changed the game for our company and generated revenue which I 100% credit her for. We will miss her but I look forward to watching her progress personally and through her career!"

Neha Charnalia
Co-Founder | CFO SwitchGrocery
"Keerththana is one of the best designers I’ve ever worked with. Add that to spark she brought to our company, SwitchGrocery, you cannot go wrong with hiring her. The founder – designer relationship is so important and Keerththana always made sure we discussed objective, goals, the emotion we wanted to evoke in our customers, and she was also brilliant at understanding how to work with me, and taking the time to understand our business and our customers. Her designs changed the game for our company and generated revenue which I 100% credit her for. We will miss her but I look forward to watching her progress personally and through her career!"

Neha Charnalia
Co-Founder | CFO SwitchGrocery
"Keerththana is one of the best designers I’ve ever worked with. Add that to spark she brought to our company, SwitchGrocery, you cannot go wrong with hiring her. The founder – designer relationship is so important and Keerththana always made sure we discussed objective, goals, the emotion we wanted to evoke in our customers, and she was also brilliant at understanding how to work with me, and taking the time to understand our business and our customers. Her designs changed the game for our company and generated revenue which I 100% credit her for. We will miss her but I look forward to watching her progress personally and through her career!"

Neha Charnalia
Co-Founder | CFO SwitchGrocery
Why?
A
Design isn’t about ticking boxes. It's about building something that lasts. We focus on what truly matters and let it lead.
Why?
A
Design isn’t about ticking boxes. It's about building something that lasts. We focus on what truly matters and let it lead.
Step 1
Start your project
Tell me about your website, product, or idea. We'll define scope, timeline, and goals together.

Outcome: a clear plan before any design starts.
Step 1
Start your project
Tell me about your website, product, or idea. We'll define scope, timeline, and goals together.

Outcome: a clear plan before any design starts.
Step 2
Design & iterate
I design your website or product, share progress, and refine based on your feedback.
To-do list
Research competitors
Build a website
Update mobile responsiveness
Design a slide deck template
Outcome: design you actually love, not what you settle for.
Step 2
Design & iterate
I design your website or product, share progress, and refine based on your feedback.
To-do list
Research competitors
Build a website
Update mobile responsiveness
Design a slide deck template
Outcome: design you actually love, not what you settle for.
Step 3
Receive & Launch
Receive your design in the most convenient way for you
Project based delivery
Step 3
Receive & Launch
Receive your design in the most convenient way for you
Project based delivery
Step 3
Receive & Launch
Receive your design in the most convenient way for you
Project based delivery
Hi I'm Keerththana 👋🏽, the founder of Kaecolors Studio.
Designing experiences that solve real problems.
Hi I'm Keerththana 👋🏽, the founder of Kaecolors Studio.
Designing experiences that solve real problems.
Hi I'm Keerththana 👋🏽, the founder of Kaecolors Studio.
Designing experiences that solve real problems.
My recent work history
Receptive
UI / UX Lead Designer
2025 - Present
Playlog Group Inc.
Lead UX/UI Designer
2021 - 2026
XTM Inc.
UX/UI & Brand Marketing Designer
2018-2021
Show all
With 8+ years designing for fintech companies, mental health platforms, startups, and consumer apps. I’ve helped teams go from early ideas to polished, high-performing products.
I started Kaecolors Studio after seeing the same problem over and over: great brands held back by design that didn’t match their ambition.
So I built a studio focused on speed, clarity, and senior-level execution — no layers, no handoffs, no junior teams. Just thoughtful design that helps startups launch faster and grow with confidence.
With 8+ years designing for fintech companies, mental health platforms, startups, and consumer apps. I’ve helped teams go from early ideas to polished, high-performing products.
I started Kaecolors Studio after seeing the same problem over and over: great brands held back by design that didn’t match their ambition.
So I built a studio focused on speed, clarity, and senior-level execution — no layers, no handoffs, no junior teams. Just thoughtful design that helps startups launch faster and grow with confidence.

Not ready to talk? Get a free teardown.
Not ready to talk?
Get a free teardown.
Not ready to talk?
Get a free teardown.
Send me your site or product and I'll record a 1 to 3 minute video showing the top 2–3 places you're losing users, through a behavioral-psychology lens.
Send me your site or product and I'll record a 3-minute video showing the top 2–3 places you're losing users, through a behavioral-psychology lens.
Your questions
answered.
Your questions
answered.
Your questions
answered.
01
How long does a typical project take to complete?
Project timelines vary based on complexity and project scope. Branding and UI/UX projects usually take 2–6 weeks, while website development can range from 1–4 weeks. I’ll provide a detailed timeline after the initial consultation. Right now I do offer website in a week for those interested!
02
Can you work with my existing brand and designs?
Absolutely! If you already have brand guidelines, I’ll ensure the designs align with your established identity while still bringing fresh creativity to the project.
03
Do you offer revisions?
Yes! I believe in collaboration and refining the work to match your vision. Each project includes a set number of revision rounds, which we’ll define in the project scope
04
Do you offer ongoing support after the project is completed?
Yes, I provide post-project support if needed. This includes minor adjustments and answering questions about your new designs after delivery. We can discuss during project plan.
05
What do you need from me to get started?
To kick things off, I’ll need details about your business, goals, and any references or inspirations you have in mind. If it’s a UI/UX, wireframes or content assets would also be helpful.
06
What’s the best way to reach you?
You can reach me via email or book a call through my website. I aim to respond within 24 hours, during business hours. Let’s chat about your project.

Still not sure?
Book a free discovery call.
Perfect if you’re looking for a UX/UI designer, no-code web development, and branded content built for clarity, conversion, and connection.
Still not sure?
Book a free discovery call.
Perfect if you’re looking for a UX/UI designer, no-code web development, and branded content built for clarity, conversion, and connection.
Still not sure?
Book a free discovery call.
PS. Perfect if you’re looking for a UX/UI designer, no-code web development,
and branded content built for clarity, conversion, and connection.
Learn how I work and how I can help take your business to the next level.
Learn how I work and how I can help take your business to the next level.














